What does a commercial agent do?

A commercial agent is a professional responsible for promoting and selling a company’s products or services. It acts as an intermediary between the company and customers, seeking to identify business opportunities and close sales.

Responsibilities of a commercial agent

The responsibilities of a commercial agent may vary according to the company and the sector in which it operates. However, some of the main activities performed by a commercial agent include:

1. Prospect new customers;
2. Conduct visits and commercial meetings;
3. Present the company’s products or services;
4. Negotiate commercial conditions;
5. Prepare business proposals;
6. Accompany after sales;
7. Maintain a close relationship with customers;
8. Identify market opportunities;
9. Participate in events and commercial fairs;
10. Update on market trends;
11. achieve sales goals set by the company.

Characteristics of a good commercial agent

To be a good commercial agent, you need to have some essential characteristics. Among them, stand out:

• Communication: A commercial agent needs to have effective communication skills, both in writing and speech. It should be able to transmit information clearly and persuasively.
• Negotiation: negotiation capacity is critical to a commercial agent. It should be able to identify customer needs and find solutions that meet these needs, while ensuring the interest of the company.
• Empathy: A good commercial agent must be able to put themselves in the customer’s shoes, understanding their demands and offering personalized service.
• Organization: Organization is essential for a commercial agent, as it needs to manage its agenda, track in progress negotiations and ensure that all stages of the sales process are met.
• Proactivity: a successful commercial agent is proactive and is always looking for new business opportunities. He does not expect customers to come to him, but go after them.

Conclusion

The work of a commercial agent is critical to the success of a company. He is responsible for identifying business opportunities, promoting company products or services and closing sales. To be a good commercial agent, it is necessary to have communication skills, negotiation, empathy, organization and proactivity.