What does a commercial representative do?
A commercial representative is a professional responsible for intermediating negotiations between a company and its customers. It acts as a link between the manufacturer or supplier and the buyer, seeking to establish business partnerships and close deals.
Commercial Representative Responsibilities
The commercial representative performs several functions in his daily work. Some of the main responsibilities include:
- Prospect new customers;
- Conduct commercial visits;
- Present the company’s products or services;
- Negotiate sales conditions;
- close contracts;
- Accompany after sales;
- Maintain a close relationship with customers;
- Identify market opportunities;
- Participate in events and fairs;
- Prepare Sales Reports.
Characteristics of a good commercial representative
To be a good commercial representative, you need to have some essential characteristics. Among them, stand out:
- Communication: Knowing how to express yourself clearly and objectively;
- Negotiation: ability to negotiate and close advantageous agreements;
- Interpersonal Relationship: ability to create and maintain positive relationships;
- Proactivity: be proactive and constantly seek new opportunities;
- Market knowledge: be updated on the trends and demands of the market in which it operates;
- Organization: Be organized and have the ability to manage your agenda and tasks.
How to become a commercial representative
To become a commercial representative, it is important to have a good knowledge of the market in which you want to act. In addition, it is necessary to have sales and negotiation skills, as well as a good communication capacity.
Some companies require the commercial representative to have training in areas such as administration, marketing or sales. However, experience and practical knowledge are more valued than academic formation.
It is possible to find job opportunities as a commercial representative in various sectors, such as industry, commerce and services. It is important to research and identify companies that are hiring and send resumes or contact us to apply for vacancies.
In short, being a commercial representative is a profession that requires sales skills, negotiation and interpersonal relationships. It is a dynamic and challenging work, but it can bring good opportunities for professional growth.